The Curious Case of Corona Creativity

2020 has barely begun and it already feels like the longest year of our lives till date. Overnight, everything changed. The lifestyle we previously led is no more. Stay home, stay safe is the motto we religiously follow. As a result, we have a little too much time on our hands, but nothing to do. Maybe this explains why there’s a surge of Instagram stories involving baked bread and the oh so famous Dalgona Coffee. Raise your hand if you’re guilty of this, I know I am! We also have noticed the wave of professionals utilising their time by applying their technical skills in the innovation of various equipment such as medical protective gear or online applications, in order to help the community.

According to the American-Hungarian psychologist, Mihaly Csikszentmihalyi, creativity can be defined as the process of solving problems by combining ideas or behaviours in new ways. Clearly, the identified problem here is the abundance of time, and we need to find a solution. Before reaching that answer, what we don’t realise is that there’s a journey that one goes on in order to achieve an end product, and it takes place in steps that all of us tick off unknowingly.

In his book, The Art of Thought, Graham Wallace, theorised that we go through four stages of creative thinking:-

Let’s take the example of baking bread.

1. Preparation: I see others posting pictures of their freshly baked bread. My mouth is watering! Oh look I think they’ve shared a recipe as well.

2. Incubation: I go back to watching Netflix, but at the back of my mind, I’m mulling over the idea of baking bread. It’s like a chick waiting to be hatched.

3. Illumination: Suddenly, I’m overcome with this exciting motivation of going through a bunch of recipes and tutorials. I’m sure I can at least attempt this!

4. Verification: I build on this idea by gathering the required ingredients and following the recipe. I’m improvising as I go.

Aaaaand voila! After all that toil and trouble, I have successfully conjured a delicious loaf of home baked bread!

In my personal opinion, it’s encouraging to see most of us channelising our pent up energy into creativity, despite the painful period our world is going through. I try to find silver linings where I can. Anyway, let us know in the comments below how you got struck by Corona Creativity!

Until next time,


P.S This blog is definitely a case of Corona Creativity!

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